About me

Kris is clinging on to the belief that marketing can add as much value as manufacturing.

He believes agencies can do more good than management consultants - and that it can be proven - by blending experimentation and behavioural science with advertising, and directly linking creativity to commercial results.

As a senior strategist at Virtue, Kris is currently helping brands like Pernod Ricard, The National Lottery and Estée Lauder to think differently about the behaviours they are trying to influence.