About me

Hi there,

1. I never shut up about the way the Middle East is reported. And why San Antonio are still the best team in the NBA no matter what. And no, I don't care that the Clippers knocked them out this year.

2. If I was a brand, I would be Vans. Starting local and specialised and by staying true to the original skateboarding identity managing to grow into the mainstream.

3. Available from 3pm onwards Eastern Standard Time (Melbourne)

4. Ten years' copywriting experience for major brands - whether it's pitching ideas, writing copy to tight deadlines, or editing other writers' work - I bring both journalistic experience and a creative writing background to my copywriting work.

5. You specified no failed novelists. What about moderately successful published novelists

6. I have lived in Los Angeles, London, Beirut, and Cairo. So if you like unusual filing locations, I'm your man.

7. This week I wrote an article about Las Vegas for Esquire magazine (content marketing), edited a leaflet for a European law firm, and wrote copy for a large Dubai-based private healthcare company.

8. Apostrophe sounds amazing. So different to the usual agencies.

9. Clients include British Airways, Hewlett-Packard, The European Union, and NBC Television.

10. I have specific experience in writing for international companies, and I am able to adapt my writing to fit the tone and voice of an organisation. I am accustomed to turning around drafts quickly and with great accuracy following feedback, ensuring nothing reaches the target reader until it is razor sharp.