Kraft Foods Group is one of the most admired and largest food and beverage businesses in North America. We’re also one of the largest worldwide among publicly traded consumer packaged food and beverage companies, based on our 2011 combined net revenues of $18.7 billion.
We manufacture and market food and beverage products, including convenient meals,
Refreshment beverages and coffee, cheese and other grocery products, primarily in the United States and Canada, under a host of iconic brands. Our product categories span breakfast, lunch and dinner
meal occasions, both at home and in foodservice locations.
Our diverse brand portfolio consists of many of the most popular food brands in North America,
Including three brands with annual net revenues exceeding $1 billion each – Kraft cheeses, dinners
And dressings; Oscar Mayer meats; and Maxwell House coffees – plus over 20 brands with annual net revenues of between $100 million and $1 billion each.
In the United States, based on dollar share in 2011, we hold the number one branded share position in a majority of our 50 product categories, as well as in 18 of our top 20 product categories. We hold the number two branded share position in the other two product categories.