About us

KOOVS is the one-stop online fashion destination for all your fashion needs. Inspired by the international runways and the global street scene we deliver A-grade fashion at pocket-friendly prices, right to your doorstep.

A first for fashion online, our team of dedicated buyers work round the clock from our offices in London and India to curate an exclusive selection of the best British and international high street brands.

Discover a new and exciting KOOVS private label collection each month from our team of talented designers based at our London fashion lab.

Expect to be surprised with 150+ new products launching each week across fashion and beauty from our edit of the best brands. And as if that wasn't enough, KOOVS is the only Indian e-tailer to collaborate on one-of-a-kind capsule collections with the biggest names in global fashion.

Enter the KOOVS world. Start with our easy navigation, uber cool catwalk video and 360° product views. Be inspired by our blog with interviews and news on what's trending and what's hot. Sign up to our newsletter for your weekly fix of new arrivals and what you should be wearing now.