About us

Fashion is about individuality; we express ourselves through the clothes we wear, and yet our choices are often made for us.

What if there was a different way that meant designers could offer more to their customers? What if customers could define what is made, letting them make their wardrobe their own?

We started Knyttan to remove the layers between designers and customers – and by doing so, give everyone a better choice.

In a world of unlimited choice, we help you to find the perfect item. The shape of our clothes is fixed by our fashion team so you know everything fits well. Our colours are chosen by each designer, so you know that everything will look good. All our products are made in the finest Italian Merino wool so you know it will last.