Klaus Creative Director


How can you utilise a sponsorship of the Denmark Women's National Handball Team in another way than making content about handball?

Well, one way is to arrange and record a small taster challenge, where the talented players get to taste some of the chief’s more unusual choices while blindfolded.

The result is two charming, unscripted videos where we get to see real reactions to tastes such as that of dehydrated strawberries.

The rules are simple:

3 contestants are blindfolded. Then they are served things to be tasted while blindfolded, chosen by the local chef. The contestants write down what they think they were just served. The one who gets the most tastes right wins.

Waoo Taster Challenge - Fie Woller, Althea Reinhardt and Trine Østergaard

Taste 1: Cocoa Nibs
Taste 2: Freeze-dried Raspberries
Taste 3: Dehydrated Strawberries

Winner: Fie Woller

Waoo Taster Challenge - Sandra Toft, Lærke Nolsøe and Mie Højlund

Taste 1: Red Sorrel
Taste 2: Truffle Molde
Taste 3: Condensed Coconut Milk

Winner: Lærke Nolsøe


Creative Director:
Klaus Sommer Paulsen

Video Production:
Anders Eggert Jørgensen
Tobias Eberhard
Ulrike Hunskjær

Waoo Marketing:
Morten Riisgaard-Dam
Tine Vejnø Risager

Date created: December 2018 2018-12-01T00:00:00+0000
Date published: 15 March 2019 2019-03-15T21:26:58+0000


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Klaus has been a Contributor since 14th February 2019.

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