About me

I'm Kit, a creative copywriter and content strategist with 6+ years of experience writing smart, engaging content for a wide range of B2B and B2C brands - from gaming to geotechnical engineering!

I cut my teeth as a Customer Love Rep at Butternut Box - a once-small-now-global fresh dog food start-up - where writing fun branded comms across email and social media for dog lovers (and sometimes their actual dogs!) helped me discover my love of copywriting.
Since then, I've written as a freelancer and in-house within tech startups, game dev studios, and marketing agencies, most recently crafting clever content and collaborating with some of the best brains in the biz at The Creative Copywriter.

Now, I'm on the lookout for an exciting new opportunity in copywriting, social media, or content marketing. (Drop me a line here or via email if you think we'll be a good fit!)

My style of copywriting is a bubbling cauldron of storytelling, science, and puzzle-solving. I love diving into audience research, testing new techniques, and weaving psychology and wordplay into my content. Expect me to be all in - whether I'm tackling B2B whitepapers, SaaS web copy, writing newsletters for gamers, or fleshing out a new app's tone of voice from scratch.

A few things I'm known for:
- Turning topics drier-than-your-grandma's-fruitcake into fresh, exciting stories
- Clever metaphors (if you liked that last one, buckle up for plenty more!)
- Strategy smarts - I never put pen to paper without a plan, and tracking everything to the nines
- Being cool-headed with a fiery imagination (George R. R. Martin's got nothing on this fire and ice)
- Social media savvy and community management mad

Brands I've written for:
Mercedes Benz, HiBob, Panasonic, Aggreko, HBK, Flashbulb Games, Seequent, TheGamer, Cyolo, Incredibuild, Nuance Hearing, Indie Game Fans - and many more across tech, SaaS, IT, gaming, cybersecurity, product, construction, automotive, and hospitality.

Projects I love to write for:
- Blog content strategy and management
- Social media content and strategy
- SEO-focused web copy
- UX copy for apps
- Email flows and campaigns
- Newsletters for community management
- Ghostwriting for C-suite level
- Press releases
- Community building through Discord, Twitch, and social media

Skills

Content Management, Copywriting, Digital Marketing, Marketing Strategy, Script Writing, SEO, Social Media, Writing

Sector Experience

Branding, Computer Games, E-Commerce, FMCG, Gaming, Hospitality, Hotels & Resorts, Marketing, SAAS, Technology, Travel & Leisure, UI / UX

Clients

ADAO, Aggreko, AirPlus, Aker Solutions, Anzu.io, Brighton HPS, Buildots, CreateFuture, Cyolo, DragonFly AI, EthosEnergy, Faculty.ai, FandomSpot, Flashbulb Games, Fulham Pier Hotel, GTT, HBK, Hexagon, HiBob, Hoymiles, IMI Plc, Incredibuild, Indie Game Fans, Juno Journey, Krispy Kreme, Mercedes Benz, Nuance Hearing, Open IT, Panasonic, Popeyes Chicken UK, Portman Finance, Redstor, SCADAfence, Seequent, SGS, Site 24x7, Sulzer, TechSwitch, The Creative Copywriter, TheGamer, TiM/yzzy, TQGG (ESN, UP Hotel Agency, Velotix, Whittlebury Park Hotel, Xenoss