About me

A London-based Senior Creative with a high level of design skill and a strong digital design background.

I specialise in art direction for fashion and beauty brands, and creating multi-channel editorial content.

I am fascinated with digital innovation, popular culture and trends and I have a passion for the fashion-digital landscape and the power of visual storytelling. I am a multi-channel and strategic thinker, with a keen eye for detail. I strive to create unique, own-able aesthetics and ideas for brands.

In my ten years professional experience, I've designed and overseen projects in digital, print and moving image, and I have proven myself adept at balancing both the demands of commercial design with a large dose of creativity.

I have worked with a range of global brands both in house and agency-side including:

NET-A-PORTER, TOM FORD, Topshop, KIKO, Valextra, Versus Versace, Lyst, French Connection, Ted Baker and MTV.