About me

I'm a globally experienced leader who has lived and worked in 3 continents. I'm passionate about driving business and growth for brands, whilst helping them find, and live, their purpose.

I began my career in my homeland of NZ in 1997, working for DDB, M&C

Saatchi and FCB. In 2005, I moved to London, working at Saatchi & Saatchi, before

heading to Brothers and Sisters where I created 'Streetmuseum' for the Museum of London, one of the first groundbreaking AR apps. That work became the most awarded app in the world at the time.

In 2012, I joined Wieden + Kennedy London, creating work for clients like Honda (that now sits in MOMA's permanent collection), Fondazione Prada and Tesco supermarkets. When 72 and Sunny came calling in 2013, I decided there was no better time to become a California girl, leading creative for brands like Target, Starbucks and Tillamook.

Moving to TBWAChiatDay LA a few years later, I became CD for Southwest Airlines, Viking Cruises, Persil and Intuit QuickBooks. I joined Team One as the Global ECD for Expedia on Valentine's Day 2019 and enjoyed a world's worth of work- the perfect role for a Kiwi turned Brit living in America who can't figure out what her accent is anymore. I boomeranged back to Chiat in 2020, where I'm Executive Creative Director- some places you just can't get enough of!

My personal purpose is to change the world through kindness and creativity, whilst nurturing creative talent to do the best work of their lives.

My purpose is evidenced in work I've done for Amnesty International, Trinity Kids

Care Hospice, the Los Angeles Commission for Women, and Make-A-Wish.

I've long had a passion for sport, having coached group exercise for 20

years. Makes sense then, that I'm particularly proud of the impact of my work for Gatorade's 'Sisters In

Sweat' campaign, encouraging young women to keep playing sport. As well as being awarded a Grand Clio for social good, the campaign was recognized by almost every award show in 2018.

I was awarded the Douglas Kiker award for excellence in media by was an honor to help such an incredible organization achieve their mission of granting every eligible wish as they reache their 40th Anniversary.