About me

PROFESSIONAL SUMMARY

Executive with years of experience in strategic, creative, and business development management. Specialized in directing complex advertising campaigns (national and international), brand development, team leadership, and Product Innovation (R&D). Proven track record in securing institutional tenders and managing marketing budgets with a strict focus on ROI and KPIs.

Sector Expertise: FMCG (Ice Cream/Food), Institutional, Fashion, Luxury, Tourism Promotion, Arts & Culture, and Pharmaceuticals.

CORE COMPETENCIES

Creative Direction: Ability to conceive and execute cohesive, high-impact aesthetic visions to achieve strategic communication goals (Brand Management).

Omnichannel Visual Design: Advanced expertise in Logo Design, Packaging Design, and graphics for digital platforms and print media.

Content Production: High-quality production of audiovisual and textual assets, ranging from professional photography to social media and multi-channel campaign content.

Innovative Artistic Expression: Application of avant-garde and unconventional styles (Graffiti/Street Art) for branding projects and installations, providing a fresh, distinctive perspective.

Marketing & Strategic Planning: Market analysis, goal setting, and implementation of integrated advertising plans aimed at maximizing brand awareness and conversion.

Branding & Identity Management: Building, protecting, and evolving brand identity by translating core values into effective messaging.

Content Strategy: Developing full-funnel content strategies to engage and convert target audiences (Content Creation).

Event Design & Format Creation: End-to-end planning and management of events across Theater, Music, Sports, and Cultural sectors.

Project Leadership: Coordinating multidisciplinary teams (design, marketing, production) while managing large-scale timelines and budgets.

Notable Skills

Marketing & Advertising: Promotional Conceptualization; Direct Mail; Newspaper Ads;

Retail Marketing; Direct Response (DR) Campaigns; Point-Of-Purchase (POP) Displays;
Interactive Campaigns Artistic Leadership: Graphic Design; Conceptual Direction;

Photography Art Direction; Typography; Layouts & Compositions.

Skills
Art Direction, Creative Direction, Street Art

Sector Experience
Advertising, Arts, Creative Services, Design, Fashion, Food & Beverages, Packaging

Clients
Heineken Beer Italy, Italian ministry of health, Birra Peroni, Umbria region, Tuscany region, Rossopomodoro, Vodafone Italy, Chianciano Terme

Skills

Advertising, Art Direction, Brand / Logo Design, Campaign Planning, Creative, Creative Direction, Graphic Design, Marketing Strategy, Motion Graphics, Photo Editing, Post Production, Street Art

Sector Experience

Advertising, Arts, Creative Services, Design, Fashion, Food & Beverages, Packaging

Clients

Birra Peroni, Caffe Moreno, eddy monetti, Heineken Beer Italy, Rossopomodoro, Vodafone Italy