About me

I'm an Art Director and I've been working in the fashion industry for over 20 years.

My career started out in publishing, where I worked for Hearst Magazines as a Group Art Director - I had the pleasure of setting up the first art department, where I created tailor-made advertising pages and supplements for various brand leader's campaigns. After a few years in the magazine business I moved on to working as a Creative Director for a number of fashion and retail brands including Me and Em, Pure Collection and The White Company.

Of all of the projects I've worked on, one of my most memorable was working on the launch of Boux Avenue, a lingerie brand where I created the face and visual direction, taking the project from my initial concepts and bringing it to life.

This is the way I like to work, I take a 360° approach, bringing together concepts, mood boards, graphic design and art direction for photographic and film shoots for use across all channels.

There's been lots of other exciting projects that have taken me all around the world - photo-shoots, brand re-launches, editorial commissions, and I've loved working on each and every one.

Most recently positions have been at VCCP Advertising agency as Creative Lead, previous to that I was Creative Director for the Luxury cashmere label Pure Collection, where I worked closely with the founder on the vision of the brand. Creating all imagery, and maintaining a 360° approach. Bringing together concepts, typography, photographic mood boards and art direction of photographic/film shoots, for print, web and windows.

I'm very passionate about what I do and I'd love to help with your next idea, campaign or photo-shoot - get in touch and let's have a chat!

The brand.

Brand strategy and visual identity, design and art direction ensuring brand consistency across all touch points.

The concept.

Creative art direction across all channels of visual communication - website, digital ads, social media, brochures, look-books, windows, POS, packaging etc.

The team.

Operating in-house or consulting, selecting and working with the best photographers, stylists, models, hair & makeup artists to deliver projects on budget and on time.