About me

Kim Lawrie is Global Group Head of Technology at Beyond.

She started out in the creative department rather than the tech desk, and has spent the last twenty years trying to combine the two. Her job is simple: help people stop worrying about technology, and start getting creative with what it's actually there for.

Kim believes the best technology is almost invisible. It should make stories bigger, experiences richer, and bring impossible concepts within reach.

Over the years she's led innovation and technology for agencies including Engine Group, House 337 and Beyond, delivering work for brands including Apple, Red Bull, Santander, Costa Coffee, Jägermeister, the RAF, Sky and the Royal Navy. Whether it's AI, robotics, immersive experiences, or something held together with a bit of wire and optimism, the goal has always been the same: make people feel something.

Kim is a BIMA Tech Trailblazer, WIT Next Generation Leader of the Year, a CreativePool Top 100 Industry Influencer, a Google Rare Academy Graduate, and a regular speaker at international events, including keynote at Web Summit last year.

Away from agency life she mentors young people breaking into technology with the D&AD Shift school, co-founded a tech charity building solutions to help refugee women and girls, and is an advocate for neurodiversity in the workplace following her own autism diagnosis. She believes different ways of thinking build better technology, and that curiosity will always outlive hype.

Skills

Advertising, Agile Development, Audio Visual, Brain storming, creative development, Creative Direction, creative technology, Data Handling / Processing, Digital Strategy, Experiential Marketing, HTML, Information Architecture, Interactive Design, Interface Design, Internet, Problem Solving, Product Development, Programming, Public Speaking, Research & Development, SAAS, Systems Integration, Team Management, Technology Lead, Usability, UX/UI, Web Design, Web Development

Sector Experience

Advertising, Audio / Visual, Charity / Not for profit, Computing (Hardware), Computing (Software), Creative Services, Interactive, UI / UX

Awards

BIMAs - Award win, Cannes Lions - Grand Prix, Creative Pool's 100 Industry Influencers, Google Rare Leadership, Women in Technology - Ally of the Year, Women in Technology - Next Generation Leader of the Year

Clients

Apple, Barclays, Canon, Cazoo, Churchill, Costa Coffee, Costa Express, E.ON, Green Flag, Hasbro, Jagermeister, Red Bull GmbH, Royal Navy, Santander, Sky UK, Under Armour, University of Cambridge

Trade Associations

bima