About me

Creativity with purpose. That's what has driven Khalid for over 20 years in healthcare advertising and PR. He's built teams, brought great ideas to life, and helped shape an industry dedicated to making a real difference. As Global Executive Creative Director at VML Health, Khalid spends his days helping creatives across Europe make impactful, meaningful work with radical empathy. So far, their efforts have been celebrated at shows including D&AD, Cannes Lions, Clio Health, LIAs, Eurobest, The British Arrows, and The One Show. Not that he's counting. Khalid has also judged PR and advertising shows from Cannes Lions and Dubai Lynx to the Creative Circle and Clio Health. And he's served on criminal trial juries ‚ twice. Fun fact: Khalid has a degree in biochemistry. So, in addition to his creativity, he brings a healthy dose of scientific rigour to his work.

Khalid's work

The Cancer Currency

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