About me

Creativity with purpose. That's what has driven Khalid for over 20 years in healthcare advertising and PR. He's built teams, brought great ideas to life, and helped shape an industry dedicated to making a real difference. As Global Executive Creative Director at VML Health, Khalid spends his days helping creatives across Europe make impactful, meaningful work with radical empathy. So far, their efforts have been celebrated at shows including D&AD, Cannes Lions, Clio Health, LIAs, Eurobest, The British Arrows, and The One Show. Not that he's counting. Khalid has also judged PR and advertising shows from Cannes Lions and Dubai Lynx to the Creative Circle and Clio Health. And he's served on criminal trial juries ‚ twice. Fun fact: Khalid has a degree in biochemistry. So, in addition to his creativity, he brings a healthy dose of scientific rigour to his work.

Khalid's achievements

Site Achievements

Top 25Executive Creative Director Top 25

2 Bronze
4 Shortlisted

1 Judge

2 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2026

Anything But Normal for Bayer Bronze Social Good Shortlisted Film Shortlisted Film Craft

Chasing the Miracles of Science for Sanofi Shortlisted Film Shortlisted Film Craft

Annual 2024

The Cancer Currency for Europa Donna Bronze Social Good

Judging

Khalid Latif has sat on the Creativepool Annual jury.

Annual 2026 Judge OOH

Featured work

Work picked by the Creativepool editors for the homepage.

Anything But Normal

28 May 2026

The Cancer Currency

13 May 2024

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