About me

Kevin Zung has been creative, art director and creative director for 20 years. Currently playing the role of Chief Operating Officer in WMcCann, based in São Paulo, he leads all departments of the company working for clients such as Chevrolet, Nestlé, Coca-Cola, Mastercard, Seara, Banco do Brasil and Latam Airlines. Strongly committed with clients' results, investing on data, technology and people, combining creative work and innovation, Kevin helped WMcCann to be nominated one of the best agencies in the country by Caboré Awards, the most respected industry recognition in Brazil.

Before joining McCann network, Kevin worked at Publicis for many global and local leading brands such as Heineken, Carrefour, P&G, Nestlé and Citibank. Kevin have helped Publicis Brazil to be awarded in the most relevant creativity awards for 7 consecutive years (Cannes Lions, Effie Awards, One Show Festival, D&AD, London International Awards, Clio Awards, New York Festivals and others). During this period, he also had the opportunity to collaborate with Publicis global projects, working from São Paulo, New York City and Paris.

In 2017, Kevin moved to France. Based on Publicis headquarters in Paris for two years, he led the creative work for brands such as Heineken, Renault and Sanofi, including campaigns for both French and European markets. Kevin also worked for Oppo, helping Publicis to win the pitch to launch the brand in Europe. Based in Shenzen, considered the next Silicon Valley, Oppo is the second biggest smartphone manufacturer in China and an important player in the global trend of Chinese brands to challenge the hegemony of Apple and Samsung.

Among other successful cases, Kevin was the creative leader of "The Cliché", the most viewed, liked and shared Heineken campaign of the world at the time. It was launched during Champions League to talk about gender equality in football in a very unexpected way. The campaign won many awards, including gold in Cannes Lions.

Kevin had the honor to be invited to share his experience in some relevant ad schools and events, including Cannes Lions (2014), Le Pôle Universitaire Léonard de Vinci (Paris, 2018) and ESPM (São Paulo, 2019). He has also collaborated as jury member in events such as Effie, New York Festivals, FIAP, El Ojo, Facebook Awards, Wave Festival and Clube de Criação.

Kevin's goal is to help brands play a meaningful role in people's lives, deliver concrete results for clients in such a competitive landscape and, as any creative, just make something memorable ;)