About me
Thirty years experience in both traditional graphic design/advertising agencies as well as more recently in the greetings industry supporting the marketing and licensing activity of a major cute brand as well as being responsible for all the creative, writing and production work on a major humour brand, have resulted in a rather unique and adaptable skills set.
Experienced working in the greetings industry with:
Marketing, licensing and 3D departments designing emailers, web banners, social media content, exhibition graphics, point of sale displays plus their many other design requirements using Adobe InDesign, Photoshop and Illustrator.
Design and artwork for trade and retail advertising, leaflets, trade and retail flyers, posters and catalogues.
Design and artwork for greetings cards from Tool kits and Mood boards.
Creating and maintaining brand style guides.
Product photography of plush, packaging, point of sale displays and various other licensed products.
Designing and producing plush visuals for production companies.
Writing and maintaining a gag library for a major multi million pound humour brand.
Producing concept sketches for presentation of ideas in development meetings.
Sourcing props and equipment to create set-builds.
Creating and maintaining a set build/photography studio.
Set-building and model making.
Creative studio photography and Photoshop techniques.
Artwork ready for reprographics.
Supplying weekly content for Facebook including the creation of gags and sketches for topical/satirical humour when possible.
Liaising with the Marketing and Licensing departments on any other potential activity to promote the brands.
Planning a schedule for time allocation throughout the year for in-house and freelance resources.
Experience in more traditional Graphic Design with:
Design for brochures, leaflets, posters, direct mail and exhibition graphics.
Concepts and layouts and artwork for local and national press advertising.
Briefing printers, illustrators and freelance designers.
Interviewing candidates for both freelance and full-time positions.
Interpreting briefs from the accounts team and copywriters.
Producing concepts, rough scamps and presentation visuals from written strategy documents and creative briefs.
Taking jobs through to print ready finished artwork, copy mark-up, camera work.
Producing production quotes.
Skills
Brand Promotion, Brochures Design, Concept Sketching, Creative photography, Graphic Design, Humour Writing, Licensing, logo design, model making, Set Building
Sector Experience
Advertising, Exhibitions, Graphic Design, Greetings, Humour, licensing, Point of Sale