About me

Hello

I'm a highly versatile and experienced Creative Director/Writer & Verbal Identity (TOV) specialist with a passion for fusing consumers and brands together by creating visual and verbal conversations that excite, engage and enrich everyone.

My skills are based in brand focused customer-centric engagement across numerous disciplines including customer recruitment & acquisition, customer retention and loyalty. I have worked across a wide range of sectors including B2C, B2B, Retail, Financial Services, FMCG, Charity, as well as a wealth of new challenger brands. I have led, inspired, motivated and mentored writers and creative departments from 15 up to 50 people as well as building long standing business relationships with clients' at all levels.

My verbal identity and TOV expertise covers a range of clients and challenger brands from commerce to high street & online.