About me

Self-motivated Design Researcher with solid content writing and brand-building background and skills and a passion for Design Thinking. Well-versed in planning and executing appropriate qualitative and quantitative research methods. Comfortable operating within design thinking and agile delivery ways of working that support clients in understanding user needs. Experienced in identifying user pain points and insights by applying various research methods (such as interviews, usability tests, contextual enquiries, surveys, card sorting, focus groups, etc.) to expose problems and design opportunities. Skilled in communicating findings through workshops, user journeys, personas, and playbacks that lead to products and services with outstanding user experience and usability.
Provides collaborative leadership in supporting the wider design team and is proactive in managing stakeholders' interests and views. Experienced working within multidisciplinary teams that are effective at navigating user patterns, behaviours, perceptions, and motivations.