Chief Creative Officer
At a glance, here are highlights of my last position:
TNBT Far East, . (tnbt)/ CRUSH Advertising.
I was one of the founders. I took on the role of Chief Creative Officer.
TNBT FE consisted of CRUSH Advertising, Bang PR, and REAP Digital.
One of our early achievements was to secure
a local bank as a client. This allowed us to attract other blue chip accounts.
Soon after we were courted by JV partners in Kuala Lumpur, Jakarta
In our first year, we were voted Best Independent Agency by
Marketing Magazine. An honour bestowed on us
￼￼￼by clients and agency professionals.
Some key clients included private education provider MDIS, and Singapore Polytechnic (SP). The assignment for the latter was a total rebranding of SP.
We were also privileged to be the global agency for Singapore-owned Millennium & Copthorne Hotel Group. Awards in just our first year included Asian Advertising Awards and Creative Circle Singapore.