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About me

A Design Director who translates global brands for local markets. My expertise stands on dual pillars: Brand Visual Identity and Packaging Design systems. With over 14 years of expertise, I use deep cultural insights to shape branding and packaging that resonate authentically across Asia, with a focus on Mainland China and Hong Kong. My career—spanning Hong Kong, Milan, and Shanghai—is built on a core belief: only an insight-driven understanding of a brand empowers its successful local adaptation. This philosophy has guided my work with a broad portfolio of prominent international clients.

Details

ContractPerm, Freelance, Temp-Perm, Remote

LocationShanghai, Shanghai / Hong Kong, China

Skill LevelSenior, Director

LanguagesEnglish, Mandarin, Cantonese

Tagged Job TitlesDesign Director, Design Manager, Graphic Designer

Recommendations

Currently No Recommendations

Skills

Art Direction, B2B, B2C, Brand / Logo Design, Branding, Character Design, Graphic Design, Icon Design, Packaging Design, Typography

Sector Experience

Beverages, Branding, Design, FMCG, Food & Beverages, Packaging

Clients

bayer, Coca-Cola, Durex, gsk, Hormel, Mondelez International, Nestlé, pizzahut, Starbucks, zespri

Awards

Transform Award

CV / Resume

Kelson's CV/Resume

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Creativepool member since 3 July 2023

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Kelson Sit Follows

Elmwood

Design Bridge and Partners