About me
A Design Director who translates global brands for local markets. My expertise stands on dual pillars: Brand Visual Identity and Packaging Design systems. With over 14 years of expertise, I use deep cultural insights to shape branding and packaging that resonate authentically across Asia, with a focus on Mainland China and Hong Kong. My career—spanning Hong Kong, Milan, and Shanghai—is built on a core belief: only an insight-driven understanding of a brand empowers its successful local adaptation. This philosophy has guided my work with a broad portfolio of prominent international clients.
Skills
Art Direction, B2B, B2C, Brand / Logo Design, Branding, Character Design, Graphic Design, Icon Design, Packaging Design, Typography
Sector Experience
Beverages, Branding, Design, FMCG, Food & Beverages, Packaging
Awards
Clients
bayer, Coca-Cola, Durex, gsk, Hormel, Mondelez International, Nestlé, pizzahut, Starbucks, zespri