. . .

About me

Kelly is a Creative Director and Copywriter with over 12 years of experience working in global advertising agencies across South Africa, the Middle East, and Amsterdam. She has a deep passion for storytelling, whether it's through long-format video, short social content, radio, or headlines. Kelly enjoys working closely with her teams, helping to guide and shape creative ideas into something special.

Her work has been Internationally recognized at award shows, including Cannes Lions, One Show, Clios, Effies, Dubai Lynx, and Webbies. These honors reflect her commitment to creating meaningful and impactful work that connects with audiences.

Colleagues often describe Kelly as an inspiring and approachable leader. One team member shared that "Kelly is the kind of Creative Director that will make you fall in love with advertising. She's a great mentor and an even better human being. She always pushes for the best creative outcome and is clear and precise with her direction and feedback. Working with her has been an absolute pleasure."

During her time at Saatchi & Saatchi, a colleague noted Kelly's ability to quickly understand a client's brand and craft compelling stories. They appreciated her innovative ideas and creative leadership, which helped elevate campaigns. Kelly's approach to mentoring, particularly with junior team members, left a lasting positive impact on those she worked with.

Kelly is known for her creative thinking and her ability to quickly grasp the business side of briefs. She's dedicated to pushing creative boundaries while fostering collaboration within her team. Those who have worked with her often mention that she brings a thoughtful, strategic perspective to every project, making even the most challenging briefs feel achievable.

In essence, Kelly is a dedicated and talented Creative Director who values collaboration and mentorship. Her passion for storytelling, combined with her leadership skills, makes her a valuable team member who consistently strives to create work that resonates with people.

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Kelly Tomes Follows

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illustration, Lemonade Illustration Agency

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