About me

Kelly Mackenzie is the founder and creative director of the multi-award-winning agency, White Bear. With nearly 20 years experience she has worked with challenger brands from start-ups to global mega-brands, and is passionate about challenger thinking, brand building, and the transformative impact brand can have on business growth.

She was named Start up Magazines Top 22 Female Founders of 2022 and led White Bear to the Small Agency of the Year 2022. In 2023 she was named a Creative Leader of the year by Creativepool. She was a judge on the Brand Impact Awards and lectures and speaks about brand building at universities, venture accelerators, and mentorship programmes. She is also passionate about equality in design and actively campaigns for a better gender balance in senior leadership in the creative fields.