About me

I'm a senior brand and digital communications leader with over a decade of experience shaping narrative, governance, and digital strategy for global B2B, platform, education, and public-sector organisations across the UK and US.

I specialise in building communication systems that scale, from brand positioning and content strategy to social governance, executive communications, and change narratives. My work sits at the intersection of storytelling and structure, ensuring organisations can communicate with clarity and credibility during growth, complexity, and transition.

I've led communications through acquisitions, organisational mergers, and leadership change, built and scaled multidisciplinary teams, and directed brand transformations in highly regulated environments. Most recently, I served as Brand & Content Director at TPXimpact, where I led a full organisational rebrand and established digital and communications governance for an £85m consultancy.

Alongside senior leadership roles, I've founded and led independent digital and creative projects, applying the same principles of clarity, consistency, and audience trust in smaller, high-intent environments. I work comfortably in remote-first, async teams and embrace AI as a practical support tool, while keeping human judgment, editorial integrity, and long-term trust at the centre of every decision.