About us

Kevin David and Levis Novaes are the duo behind KeLe, a pair of Creative Directors who have spent the past decade reshaping the creative industry with a singular approach, blending aesthetic excellence, conceptual depth, and lasting cultural impact.

Their journey began in 2015 as co-founders of MOOC, a pioneering Black creative collective in Brazil. MOOC became a launchpad for independent businesses, award-winning projects, and a new way of thinking about creativity and advertising. Celebrated by GQ, Forbes, and FFW, and honored at Cannes Lions, the Webby Awards, Anuário do Clube de Criação, and other major festivals, MOOC opened doors for an entire generation of creative professionals, especially Black talents in advertising and beyond.

Throughout this journey, Kevin and Levis led cultural and strategic initiatives for brands such as Nike, Meta, TikTok, Instagram, Budweiser, Natura, Converse, L’Oréal, Nestlé, and Faber-Castell, serving as creative minds, cultural consultants, and storytellers.

Also, they created the Jantar Preto (that means "Black Dinner" in Portuguese), the first premium experience exclusive for black professionals within the Brazilian creative economy.

In 2023, they officially launched KeLe, an independent consultancy for creative and cultural strategy. KeLe quickly stood out for its Black, plural, and interdisciplinary leadership. More than just producing campaigns, KeLe builds movements, projects that reframe narratives, create new imaginaries, and drive real transformation within and beyond brands.

In 2025, Kevin David and Levis Novaes, also known as KeLe, were appointed the Creative Director duo at Le Pub, reinforcing multiple performance in different segments of advertising and the creative industry.