. . .

About me

Kevin David and Levis Novaes are the duo behind KeLe, a pair of Creative Directors who have spent the past decade reshaping the creative industry with a singular approach, blending aesthetic excellence, conceptual depth, and lasting cultural impact.

Their journey began in 2015 as co-founders of MOOC, a pioneering Black creative collective in Brazil. MOOC became a launchpad for independent businesses, award-winning projects, and a new way of thinking about creativity and advertising. Celebrated by GQ, Forbes, and FFW, and honored at Cannes Lions, the Webby Awards, Anuário do Clube de Criação, and other major festivals, MOOC opened doors for an entire generation of creative professionals, especially Black talents in advertising and beyond.

Throughout this journey, Kevin and Levis led cultural and strategic initiatives for brands such as Nike, Meta, TikTok, Instagram, Budweiser, Natura, Converse, L'Oréal, Nestlé, and Santander, serving as creative minds, cultural consultants, and storytellers.

Also, they created the Jantar Preto (that means "Black Dinner" in Portuguese), the first premium experience for black professionals within the Brazilian creative economy.

Over the past two years, KeLe has served on juries such as Cannes Lions, Wired Festival CreativeX, Effie Awards Brazil and the Clube de Criação Yearbook. They were also recognized among the 100 most influential Black people in Lusophony by Bantumen Powerlist100, and as professionals building a more diverse, inclusive industry aligned with Brazilian values and cultural expressions by Youpix Builders.

In 2025, Kevin David & Levis Novaes, aka KeLe, were named Creative Directors at Le Pub São Paulo, furthering their vision that extends beyond advertising to other sectors of the creative industry.

See full profile details

Details

ContractPerm

LocationSão Paulo, Brazil

Skill LevelDirector

LanguagesPortuguese and English

Tagged Job TitlesCreative Team, Creative Director, Strategy Director

Achievements

Shortlisted

See all achievements

Recommendations

Currently No Recommendations

Skills

Creative Direction, Strategy Planning

Sector Experience

Beauty, Fashion, Food & Beverages, Sports

Clients

Chandon, Coca-Cola, Farfetch, Heineken, Levis, L`Oreal, Meta, Nestlé, Nike, Santander

Awards

Bantumen Powerlist100, Caboré Awards, Cannes Lions - Bronze, Forbes Under 30

Trade Associations

Activity

Connections73 Followers76 Following2,490

Views2,599

Creativepool member since 28 June 2025

Kevin David & Levis Novaes Follows

Pan Macmillan

United Kingdom

Follow

View profile
Delphine Brunetiere

UX Designer, Renault Digital

France

Connect

View profile
Colm O'Rourke

Copywriter, The Cream Club

United Kingdom

Connect

View profile
Sophie Parker

Graphic Designer, 2LK Design

United Kingdom

Connect

View profile
Paul McNeilage

Graphic motion designer / UX UI Designer

United Kingdom

Connect

View profile
Amy

Copywriter / Content Developer / Proofreader / Editor

United Kingdom

Connect

View profile
Mirza Irfan Baig

Senior UI/UX Designer, Focus

United Arab Emirates

Connect

View profile
Savan Solanki

Business Development Manager, Arise Infoway

India

Connect

View profile
Monika Jurczyk

Illustrator, Iammonsie

United Kingdom

Connect

View profile
ANKIT KUMAR

Design Head, Chanderiyaan

India

Connect

View profile
Charlie Ewell

Founder, Code Media

United Kingdom

Connect

View profile
Stanley's Post Ltd

United Kingdom

Follow

View profile
Hannah Thomas

Junior Graphic Designer

United Kingdom

Connect

View profile
Jon Selwood

Graphic Designer/Artworker, The Student Housing Company/Uninest

United Kingdom

Connect

View profile
Laura Addari

Visual Designer

Italy

Connect

View profile
MHG Design

United Kingdom

Follow

View profile
MullenLowe China

China

Follow

View profile
Electric Theatre Collective

United Kingdom

Follow

View profile
Vico Benevides

General Manager and ECD Latam, GTB Brazil

Brazil

Connect

View profile
Chris Pearce

CEO, MRM//McCann

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.