About me

Keka Morelle is CCO of WT Brasil since 2019. Before WT, Keka was executive creative director at AlmapBBDO, worked for DM9DDB as creative director and for F/Nazca as art director.

Keka has been working for 26 years in the advertising industry and her work has been recognized by major international awards such as Cannes, Clio, D&AD, One Show, YouTubeWorks etc. She has served as a Cannes juror 3 times- in 2006, 2019 and, most recently, in 2021 in the Film category. She has also served on juries for D&AD, One Show, YouTube Works and Clube de Criação de São Paulo for many years. Also In 2020, she joined the Creative 100 list of Adweek magazine as one of the global leaders who are revamping the agency's culture and was elected one of the Women to Watch in 2020. Keka Morelle was chosen the second most admired professional in Brazil's communication industry, according to the 2020 Agency Scope study, conducted by the Spanish consultancy Scopen, which reveals, every 2 years, the main market trends and listened to 366 marketing executives for this edition. In 2020, WT won 6 Effies Brasil and a Grand Effie and 2 Effies Latam.This year, WT Brasil was the most awarded Brazilian agency at Clio 2020/2021 and won 2 Cannes Lions at Cannes Lions 2021. And this month WT won a Silver at Clio Health and a YouTube Works Awards.

Clients

Avon, Coca-Cola, Dell Technologies, Duracell, Ford, Google, Jonhson & Johnson, Microsoft, Nestlé, Netflix, Shell, Tramontina Pernambucanas, Troller, Warner Brothers De Lane Lea