About me

Keith Loveday, currently the Creative Director of Pure, creating and delivering design solutions to engage client customers, drive client sales and ultimately improve client profitability. Gaining tangible return on investment for clients'.

Keith who has twenty three years experience within the creative industry, with a varied career across many design disciplines from corporate brand development and implementation, FMCG sales promotion, book and magazine publishing, retail, both

in-store and direct customer communications, customer loyalty, internet and digital media creativity and development.

Spanning many industry sectors from blue chip household names in both the private and public sectors, to a variety of SME's and 3rd Sector organisations.

Formerly Keith was the Print and Design Manager for Coachwise Ltd (the Business arm of Sports Coach UK), where he mentored a small team designers. Instilling a creative-led culture to develop creativity as an additional revenue stream. Developed supplier relationships and streamlined production processes in order to make substantial savings on the annual £1 million print budget. Introduced and implemented a full workflow, production and CRM software system and apple hardware update for the company.

Keith is a passionate designer with a keen eye for typography, balance and layout with

an in-depth understanding of the modern day production processes to achieve a quality product whether that be produced in print or seen on a screen.

Charities Aid Foundation Award's for:

Harvest Help Annual Report

Best Engaging Annual Report by a Sub £1 million revenue charity.