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About me

Keelie is a globally experienced Creative Director with over two decades in brand strategy and design, specialising in premium consumer branding across food, beverage, personal care, health, and wellness.

With a foundation in corporate identity and environmental design, she brings a rare 360° view of brand creation — from spatial storytelling to pack, product, and activation. Her true passion lies in building visual brand worlds that feel intentional, intelligent, and emotionally resonant — whether revitalising heritage brands or shaping innovation pipelines from scratch.

Keelie has lived and worked across the UK, USA, Australia and Southeast Asia, leading global projects for both multinational giants and start-up challengers. She excels in making complex brand architecture simple, guiding clients through full-scale repositioning, range navigation, and distinctive brand assets that last.

Her experience spans household names and niche disruptors alike — from Pepsico's US innovation team and Interbrand's global clients, to intimate founder-led ventures. She has an eye for craft, a head for systems, and a relentless drive to bring clarity, charm, and depth to every brand she touches.

Clients include: Bacardi (William Lawson's, Otard, 42 Below), Efes, Bomonti, Slake Spirits, Thatchers, Brothers Cider, Pepsico, Crabtree & Evelyn, Cushelle, Plenty, MARS, Danone, Wrigley, Essity, GSK, Reckitt, Bayer, Nestlé, Unilever, McCain, Twinings, and more.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon, United Kingdom

Skill LevelJunior, Middleweight, Senior, Director

Tagged Job TitlesCreative Director

Achievements

People's ChoiceShortlisted

Judge

See all achievements

Recommendations

Currently No Recommendations

Skills

Architecture, Art Direction, Branding, Illustration, Packaging Design, Print Design, Typography

Sector Experience

Beauty, Branding, Design, Food & Beverages, Packaging, Personal Care

Awards

DBA Design Effectiveness Award, PentAward - Gold

Trade Associations

Association of Graphic Design Australia AGDA

Activity

Connections5 Followers57 Following18

Likes0

Creativepool member since 26 March 2020

Keelie's work

The Valuable 500: The inclusion revolution

Libresse_Power to the V

Sensodyne Brand refresh

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