About me

I'm a Senior Creative/Art Director and Designer with almost 20 years experience in the advertising industry, first in Zurich and then, since 2005, in London. I've worked in top agencies like Grey London, DDB, McCann, Y&R and Havas - as well as a number of digital and integrated agencies.

I love distilling complex problems into wry, smart ideas - looking for new unexpected approaches; creating bold, memorable visuals and crafting the look & feel of campaigns by getting involved with mood boards and design.

I've directed international, multilingual TV ads, won 360 global pitches, launched new products, designed special sized OOH, digital posters and prints; scripted social content, developed events, created banners, guidelines, brochures and logos.

In the last couple of years I've been freelancing as a solo creative as well as a team in big and small ATL, BTL and B2B agencies.

Skills

Art Direction, Brain storming, Branding, concept, Graphic Design

Sector Experience

Design, FMCG, Food & Beverages, Healthcare

Clients

Arla,, Birds Eye, Chivas, Durex, E45, gsk, Nestler, Nurofen, Tropicana