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Creative Debates: Awards are just for egos

September is a busy month, and we’re back covering the events at Spikes Asia in Singapore. We are continuing the Creative Debates series after its lauded success in Cannes. Also, we have scheduled more Black Cab Interviews so please stay tuned!...

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#fansofcannes: The Dishoom Story Plates

It’s probably the Goldsmiths in me that means I have a special appreciation of emotional design. The kind that goes beyond beauty of just form and function to resonate at a deeper level, evoke memories, provoke feelings, or transport you to...

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#fansofcannes: This Girl Can

“Do unto others as you would have them do unto you.” Easier said than done for more than 2000 years in all aspects of life, not least communications. Perhaps quoting scripture is heavy however for me, the most noteworthy work from the...

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#fansofcannes: Our/Vodka

Here’s a brand with bold ambition and a clear vision: to become the world’s first global brand with local roots. And arguably, this is what it has achieved. At a time when the term ‘craft’ immediately caused people to switch...

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#fansofcannes: The Airbnb Rebrand

A lot has been said about the Airbnb redesign. I’ve read numerous articles, blogs and pithy tweets on the subject. I’ve also seen plenty of iterations of the logo in the digital sphere. The mark itself is designed so that everyone can...

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#fansofcannes: Raw for the Oceans

An idea born out of a purpose that doesn’t just highlight the cause it’s trying to address; it actually does something about it through the product it actually is. Too often, the marketing mix and design are asked to make people want...

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#fansofcannes: Oreo's wonderfilled

Ever wondered what makes a great campaign? wonder noun: 1. 
a feeling of amazement and admiration, caused by something beautiful, remarkable, or unfamiliar. "He observed the intricacy of the ironwork with the wonder of a child." 2. 
a person...

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#fansofcannes: Coca-Cola's Icon Mashup

It’s not often that a brief is given to a broad set of industry creatives, each with their own distinct style and sense of expression, and for the output to be both artistically diverse, whilst sharing a striking consistency of spirit. Yet...

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#fansofcannes: Nivea Doll

What a simple, smart idea. Taking its insight from child educational methods, rather than traditional advertising persuasion, to great effect. Nivea hit the beaches of Rio to help parents and kids understand the impact of not applying sun...

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#fansofcannes: Depaul - There's another side to the story

The poster campaign for Depaul, the homelessness charity, exemplifies how copywriting can deliver a real sucker punch in emotional impact. “There is another side to the story” is the creative idea, and the execution is pleasingly literal,...