About me

My background is in copywriting and storytelling, and I'm currently a Creative Director at R/GA leading the Sephora account alongside my partner, Katie Yoder. With a decade of experience in a wide range of industries, including Tech, Healthcare, Sports, Fashion Retail, Beauty, Media, and Food and Beverage, I consider myself a jack-of-all-trades who can find something compelling and insightful about any product or brand.

I got into advertising to tell stories that make people feel things. Like a spot for Apple Music that Entertainment Weekly called the "highlight of the 67th annual Emmy Awards" and made one Twitter user ask, "Is this an Apple Music commercial or an excerpt from my dream journal

I'm interested in getting to the emotional core of a problem and finding an entertaining way to bring it to life, while promoting equality and non-stereotypical portrayals of people. I'm also interested in fostering dogs, making crossword puzzles, and doing my tiny part to fix this broken planet.

Skills

Advertising, Copywriting, Creative Direction, Experiential Marketing, Influencer Marketing, Script Writing, Social Media, storytelling, Video Production

Sector Experience

Beauty, Fashion, Food & Beverages, Healthcare, Media, Sports, Technology