About me

I'm a highly experienced senior digital professional with over 10 years' experience across a range of strategic and managerial roles in the digital media industry, developing and delivering successful high profile products and content solutions. My portfolio includes top brands including ITV, BBC, Sky, NCT, NHS, and PruHealth plus their commercial partners and sponsors, providing extensive and varied experience that translates across many industry sectors.

I've been responsible for increasing member engagement by introducing a variety of strategies and campaigns at PruHealth; creating personalised online products, content, global, social, video and mobile strategies to meet business goals and increase ROI at vielife; successfully developing and driving revenue generation from ITV's broadband Lifestyle channel. At the NCT I increased online fundraising for the annual events by developing new web content and products, and I've a wealth of experience in producing audio and video content for high profile companies such as BBC, Shine/Sky and Hat Trick.

My experience in digital business growth and strategy, analytics, multiplatform content strategy, product development, UX, engagement and developing internal operational processes, means I have a thorough knowledge of end-to-end digital processes focused on business requirements to address user needs and achieve defined goals.