About me
I am a creative director with a graphic design background and I have spent much of my career
working within the fashion and lifestyle fields.
My experience spans brand identity, concept, commercial and editorial to art direction, online
content and packaging.
I have worked for both luxury goods clients and High Street names in my own right and when working for creative agencies and have run my own successful agency that specialised in Fashion.
I work on projects from conception to final artwork - creating a narrative to enhance core brand values - casting, location scouting, propping, mood boards and team selection. I have a creative, hands on approach and am able to manage large teams or work with just a photographer for smaller clients and budgets.
Understanding that the market is becoming driven more and more by online content I have spent the last year working with Spring on various ecommerce projects.
Skills
Art Direction, commercial, Creative Direction, Digital Art, Editorial Design, Graphic Design, styling
Sector Experience
Concept layout and design, Fashion, online, Point of Sale
Awards
Clients
Andrew Cooper, Gina Shoes, Juiceman, M&S, Spring, Tesco, The White Company