ABOUT
How do you encapsulate an organisation’s core idea within a distinctive and enduring brand mark? Above+Beyond is a London-based integrated creative agency, set up to provide an alternative to the traditional advertising model. With a core team drawn from diverse business backgrounds including film, music and gaming, their whole approach is to deliver an experience that exceeds the norms of the industry.
We created a distinctive graphic language that employs visual metaphors to illustrate both the name and its meaning. The directional icons bracketing the logotype reinforce the ‘Above+Beyond’ lengths that the agency will go to. The symbols, when used in isolation, become a sophisticated shorthand for the brand, while graphic patterns help create a versatile and ownable way of communicating.
Back to Above+Beyond project
Lynsey Enters
Graphic Designer, Borrowmydoggy.com
United Kingdom
Martin Lewandowski
Digital Designer, Nzime
United Kingdom
Chris Ansah
Brand Consultant
United Kingdom
Janina
art direction, brand identities, graphic design
Germany
Nicolas Garcia Jimenez
Senior Graphic Designer, We Are Family London
United Kingdom