How do you encapsulate an organisation’s core idea within a distinctive and enduring brand mark? Above+Beyond is a London-based integrated creative agency, set up to provide an alternative to the traditional advertising model. With a core team drawn from diverse business backgrounds including film, music and gaming, their whole approach is to deliver an experience that exceeds the norms of the industry.
We created a distinctive graphic language that employs visual metaphors to illustrate both the name and its meaning. The directional icons bracketing the logotype reinforce the ‘Above+Beyond’ lengths that the agency will go to. The symbols, when used in isolation, become a sophisticated shorthand for the brand, while graphic patterns help create a versatile and ownable way of communicating.