About me

I'm a concept-driven, Creative Director based in London, and sometimes Los Angeles (Green Card Holder).

I've worked on a wealth of branding and rebranding (yes, there is a difference), advertising, and integrated projects for global clients across almost all sectors. I've worked on the lot; from gaming to graphic novels and bubble tea to branded socks.

I work with worried writers, serious strategists, incredible illustrators, finicky photographers, and detailed developers. I'm happy to lead creative teams, designers, and studios.

I've judged and won a few awards, and I'm not too bad with clients either.

I'm currently creating a wide range of purpose-led work with the stellar team at BBD Perfect Storm for clients including Etihad, S+N, Majid Al Futtaim and Pepsico.

Karl's work

BW 25+UP

Gong cha - How Tea Is Meant To Be

SHARE – Rewards All Around You

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SHARE – Rewards All Around You

Break The Cycle

Popworks – Real Resolutions

Chiesi Made Different 23

Hilton – Time Better Spent

Colmore HELIO Launch

Unleash Your Flavour

Challenge Ordinary

SKINS - Rise Up

SparklySillyChrimblySweaters

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