About me

I'm a concept-driven, Creative Director based in London, and sometimes Los Angeles (Green Card Holder).

I've worked on a wealth of branding and rebranding (yes, there is a difference), advertising, and integrated projects for global clients across almost all sectors. I've worked on the lot; from gaming to graphic novels and bubble tea to branded socks.

I work with worried writers, serious strategists, incredible illustrators, finicky photographers, and detailed developers. I'm happy to lead creative teams, designers, and studios.

I've judged and won a few awards, and I'm not too bad with clients either.

I'm currently creating a wide range of purpose-led work with the stellar team at BBD Perfect Storm for clients including Etihad, S+N, Majid Al Futtaim and Pepsico.

Karl's achievements

Site Achievements

7 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2024

Break The Cycle for Ruffles Mexico Bronze Social Good

Annual 2021

Your Special Guest for Etihad Guest Shortlisted Covid19

Judging

Karl Gilbert has sat on the Creativepool Annual jury.

Annual 2023 Judge OOH

Featured work

Work picked by the Creativepool editors for the homepage.

Gong cha - How Tea Is Meant To Be

8 November 2024

SHARE – Rewards All Around You

18 July 2024

Break The Cycle

3 May 2024

Popworks – Real Resolutions

26 January 2024

Colmore HELIO Launch

29 November 2023

Unleash Your Flavour

13 November 2023

Your Special Guest

19 July 2021

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