About me

I'm a concept-driven, Creative Director based in London, and sometimes Los Angeles (Green Card Holder).

I've worked on a wealth of branding and rebranding (yes, there is a difference), advertising, and integrated projects for global clients across almost all sectors. I've worked on the lot; from gaming to graphic novels and bubble tea to branded socks.

I work with worried writers, serious strategists, incredible illustrators, finicky photographers, and detailed developers. I'm happy to lead creative teams, designers, and studios.

I've judged and won a few awards, and I'm not too bad with clients either.

I'm currently creating a wide range of purpose-led work with the stellar team at BBD Perfect Storm for clients including Etihad, S+N, Majid Al Futtaim and Pepsico.

Karl's achievements

Site Achievements

7 Featured

Judging

Karl Gilbert has sat on the Creativepool Annual jury.

Annual 2023 Judge OOH

Featured work

Work picked by the Creativepool editors for the homepage.

Gong cha - How Tea Is Meant To Be

8 November 2024

SHARE – Rewards All Around You

18 July 2024

Break The Cycle

3 May 2024

Popworks – Real Resolutions

26 January 2024

Colmore HELIO Launch

29 November 2023

Unleash Your Flavour

13 November 2023

Your Special Guest

19 July 2021

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