About us

Karen Yeomans is an award-winning London sport and lifestyle photographer who makes campaign and editorial images of women's sport, rugby, boxing, cricket, yoga and fitness. She works with brands, agencies and publications across the UK and internationally, including Nike, Red Bull, the ECB and World Rugby.

Women's Sport Trust Imagery of the Year 2018. Finalist in the AOP Awards (Sport) 2024 and 2025 and the World Sports Photography Awards 2025 and 2026. AOP Accredited Photographer.

What Karen photographs for clients:
Commercial sports photography: campaign and editorial work for sports brands, agencies, governing bodies and publications. Movement and yoga photography: teachers, studios, training programmes and wellbeing brands. Fitness and active lifestyle campaigns: gyms, trainers, apparel and active lifestyle brands.
Commercial brand photography: sport, fitness and wellbeing businesses, for launches, websites and campaigns. Athlete portraits: for editorial features, sponsor and campaign use, on location or in the studio.

Editorial commissions include The Rugby Journal, Health & Fitness Magazine, Yoga Journal and The Telegraph's Women's Sport supplement, alongside campaign and brand work. Image usage is licensed to suit each job. Based in north London, working across the UK and internationally.

What clients say:
"I always come back to Karen because she is genuinely one of the best at what she does. During the Women's Rugby World Cup she captured the heart and soul of the tournament, the images were epic and an inspiration to the game."
Simon Campbell, Creative Director, Rugby Journal

"Karen is a safe pair of hands, reliable, creative, and a joy to work with. She delivered incredible imagery for our high-profile Women's Rugby World Cup event."
Jenny Mitton, Managing Partner & Women's Sport Lead, M&C Saatchi Sport & Entertainment

To talk through your brief, message Karen here on Creativepool.

Karen Yeomans' work

Echappée Cycling Tour: Corporate Photography in Tuscany

Mumumelon: Satirical Climate Campaign Photography

Women’s Rugby World Cup 2025: Editorial Photography for Rugby Journal

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