Justine Hardman Managing Editor

ABOUT

For some years now my copy has been supporting businesses as they launch new products, services and brands into the ever-evolving digital business ecosystem. Digital innovation and evolution has since become one of my specialist areas and I have written a large number of B2B campaigns across a range of sectors from Food & Drink, Manufacturing and Energy, through to Life Sciences and High Tech.

So when Tomorrow People commissioned me to write for Ardoq, a disruptive enterprise intelligence platform, I was able to extend that knowledge and understanding into one of the more exotic areas of tech, Enterprise Architecture.

This B2B content marketing campaign involved translating complex technical ideas into accessible, succinct, engaging copy, in the form of eGuides, blogs and surveys.

MADEIT CREDITS

  • ArdoqClient
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Digital Innovation & Evolution - B2B Lead Generation

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CLIENT REVIEW

Justine is great to work with. She understands the clients and their key objectives, follows the brief, and conducts her own research to add emphasis and value to each piece. This project had a very technical subject matter, but Justine found a way to make the copy approachable and relevant to a wide audience without ever 'dumbing down' the content. Fantastic work that the client was delighted with!

* Ben Stack
Senior Editorial Manager at Tomorrow People
19 Jun 2019

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