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For most of the last century, brands were rather keen to tell us when something had been made by a machine. Machine-made meant consistent. Precise. Modern. Efficient. It suggested that no distracted person had wandered into the process and tightened...

There is a comforting little fiction at the centre of a lot of creative recruitment. A role becomes vacant, the business writes down everything the last person did, adds three fashionable software platforms and begins searching for a replacement who...