About me

Nice to meet you! I am Ju.

I'm a Brazilian creative, currently working as a Global Creative Director at Ogilvy UK. I was born in Campinas, a city that has more than 1 million inhabitants, but still feels like a village in the Brazilian countryside. Because I have always been driven to explore our big blue planet, I have lived and worked in four countries so far: Brazil, Germany, UAE, Spain, and UK in agencies like Jung von Matt, Leo Burnett, Publicis and Ogilvy.

Right now, I am in London where I am working on global brands such as Dove, Hellmann's, and Comfort (Unilever). Previously I was at Publicis Spain, where in the first months, I was responsible for creating IKEA's most-shared campaigns of all times: the IKEA Real Life Series, which won a number of Cannes Lions and many other international awards. In addition to IKEA, I also led other regional accounts such as Renault, Carrefour and Smart accounts, to be also recognised and nominated internationally. As a direct result of this work, Publicis was ranked in Cannes as one of the Top 4 Most Creative Agencies in Spain.

Before Spain, I worked for four years in the UAE, as a Regional Creative Director at Ogilvy Dubai in the Middle East and North African region, where I oversaw the work of 15 different offices from my hub in Dubai. There, I worked for clients such as IKEA, Volkswagen, Coca-Cola, Vodafone, Burger King, and Pfizer. Under my leadership, IKEA Saudi Arabia won its first awards including a number of Gold Lions and 5 D&AD pencils.

Most of all, I love ideas, but after that I love traveling, coffee, Fridays, cinema and anything that makes me laugh. And I love to socialise and bring people together.

Skills

Art Direction, Copywriting, Creative Direction, Film

Sector Experience

Advertising, Design

Awards

Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Shortlist, Cannes Lions - Silver, D&AD Award - In-book, D&AD Award - Nomination, One Show - Merit

Clients

Dove, IKEA, Kleenex, Procter & Gamble, Smart Car, Unicef, Unilever, volkswagen, Zalando

Trade Associations

ADC Germany, Cannes Lions, CCSP Brazil, d&ad, IKEA, One Show, volkswagen

Recommendations
- 
Currently No Recommendations
Availability
Looking for work
Achievements
Annual 2026 JudgeAdvertising: TV
Project featured:IKEA It's that affordable
on 21st March 2018
Project featured:LENOVO Hadia Time
on 27th March 2018
Project featured:IKEA SALE 30% OFF
on 3rd April 2018
Project featured:Emirates Economy - Always there for you
on 1st May 2018
Project featured:IKEA Bully a plant
on 8th May 2018
Project featured:Sun flame-grilled whopper
on 22nd August 2018
Project featured:IKEA End the family drama
on 14th May 2019
Project featured:DOVE Courage is beautiful
on 4th May 2020
Project featured:IKEA Real Life Series
on 4th May 2020
Project featured:Reverse Selfie
on 4th May 2021
Project featured:Reverse Selfie
on 8th September 2021
Project featured:Courage Is Beautiful
on 23rd November 2022
Contract
Perm
Location
London, Spain, United Kingdom
Skill Level
Senior, Director
Languages
Portuguese, German, English
Creativepool member since 7 March 2018