About me

"I'm in the business of creativity, and use it as the strongest tool in defining real differentiation, behavioural change and market value.

Interaction is more powerful than interruption and with the right level of thought and insight, all brands should improve peoples lives."

An experienced Creative Director working in the communications industry for over 20 years,

for world-class advertising agencies including Leo Burnett, Net#work BBDO,

303 and George Patterson Y&R.

I've worked across all categories and media channels, in retail, brand and digital.

Effectiveness is the key measure I place on the work, and believe without any doubt that the most impactful and effective ideas, are the ones that use creativity to break through the clutter and make a lasting impression on people. They also aren't necessarily the most expensive ideas.

My client experience includes: Apple, Coca-Cola Company, Pepsico, Colgate Palmolive, Revlon,

LG Electronics, Nedbank, Perpetual, Liberty Life, Mercedes-Benz, Honda, General Motors,

Virgin Atlantic, Emirates, South African Airways, Cell C, AA, Reebok, Chicken-Licken, South African Breweries, Jagermeister, McCain, Arnott's...