About us

Juicy Fruits are specialist model makers who produce fine detail, food, fruit and natural form for advertising. We work closely with photographers, producers and agency creatives throughout Europe. We work to commission and operate special hire libraries from London, Sydney and Cape Town.

Our food models are cast from translucent resins and are hand finished with layers of tinted varnishes. Models look real because they carry a precise density of light and colour within a translucent medium. This degree of execution requires hours of patience and an eye for detail, colour and sculptural form. Juicy Fruits is run by Steven Wheeler, who has been a London food stylist for more than twenty years. His experience of being on set ensures that all models respond well under studio lights. Juicy Fruits continue their reputation within advertising and offer a friendly one to one service through to completion.