About me

I have broad experience across the design field, but I specialise in product design. For the past two years I have delved into product management. I'm the self starter entrepreneurial type and I'm well suited to early stage startups where I can wear many hats and help build from scratch. I have an extensive portfolio of design from UI design to UX to illustration. I consider myself open minded and easy to work with. I love people and enjoy learning about what they are passionate about.

During the last 5 years I have worked on 3 major projects.

Blueair Sweden

The first IoT indoor air quality measurement and management app for iOS and Android as well as a complete digital transformation for Blueair Sweden, where I was the lead product designer. I also worked with various development teams to deliver a new global website complete with e-commerce solutions, as well as a global backend remote monitoring and support system for their iOT product lines. It was an extensive endeavour with many sub projects. The mobile app alongside their iOT enabled products were first to market in the air quality domain and as a result won an IFA innovation award. The company went on to sell to Unilever soon after the project was completed.

Proximie UK

Proximie is an award-winning, cloud-based, real-time communication platform that can virtually transport a surgeon into any operating room in the world, regardless of location, to remotely assist, mentor, or train colleagues. Helping scale surgical expertise regardless of location, from world-renowned hospital theatres to conflict zones.

The award-winning patented solution enables the effective transfer of clinical and surgical expertise using a simple, scalable, and secure (GDPR / HIPPA compliant) service. Overlaying AR features and machine learning services over a real-time communication feed to augment the delivery of surgical care and education.

Proximie requires low bandwidth and is easy to deploy, using commonly available hardware, including mobile. Founded in 2016 by Dr. Nadine Hachach Haram an NHS surgeon, Proximie is headquartered in London, with offices in Boston and Beirut.

Phonetradr, Online mobile phone marketplace.

Phonetradr wants you to sell your old phones with an easy online quoting and trading marketplace. I helped the company with brand, logo, look and feel as well as complete experience design of their offering. This included back-end processes like insurance and repair process which tied into the logistics side of things. I also helped guide their marketing strategy.