About me

I'm a Colombian with more than 22 years in the industry. I am currently working as Chief Creative Officer at Ogilvy Dominican Republic. I have worked in Publicis Group, Leo Burnett, Mullen Lowe SSP3 and I-Network Latam; as well as having the opportunity to found Giraffe Ad Makers in Melbourne, Australia.

I have worked for great global brands such as Directv, Diageo, Adidas, Unilever, Nike, Heineken, Sab Miller, BMW, Visa, Carrefour, Chrysler, City of Melbourne, Sisterworks, Special Olympics, Chevrolet, Scotiabank, Jumbo, AB InBev, Nestlé and Mondelez, among others.

My Work has been awarded in Cannes Lions, One Show, Clio, New York festival, Lia, FAB London festival, El Sol, El dorado, Wave festival, Effie Awards, Fiap, Fip and Ojo de Iberoamérica.

I have served as a jury member at the following festivals and have received these recognitions: Grand Jury Direct Cannes Lions 2026 / Jury Effie Dominican Republic 2023, 2024, 2025. / Best Network Agency of the year 2025 Dominican Republic / #18 in 2025 Cadre OgilvyTop 20 Offices / Star Reachers - Leo Burnett Worldwide Chicago, United States.

I believe in ideas that transform, amuse, help the business and even more in the people of team who make them possible.