JSR Agency Barbican

ABOUT

This animation brief required us to tell the story of Rio Tinto's future vision for mining. We took reference from a 2D illustration & revisualises it into a lengthy 3D Animation. In essence this meant creating a multi-scale, fully animated world that describes the process of the modern mine from pit to port. The challenge was to keep a highly treated CGI animated look and still be able to transition into real live footage and then back again into the animated world.

MADEIT CREDITS

Rio Tinto By Cream Electric Art

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