About me

I lead teams that do user research and experience design, complementing market research by verifying feature and use-model assumptions, strengthening the product by understanding how it will be used and by whom. My teams translate these findings and business wishes into products, controls, and behaviors that fit consumers' lives. This requires focus on real user goals and quick prototyping of products that meet those goals; doing so reduces the cost of training and support, contributes to positive word-of-mouth, and ultimately leads to more sales, more revenue, and fewer unnecessary features to build.

I strive to remove obstacles, reduce excess internally-focused effort, and foster an environment where researchers, designers, and engineers work together to produce excellent products.

I help everyone involved understand the work they are doing as part of the larger business, and the intent behind every part of the product they are building.

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