About me

Jovian's copy that sold shoes for Store of Kuala Lumpur is featured in New York's One Show advertising award book. His work also includes the likes of Nano-Nano (yes, that 1990s "sweet, sour & salty" iconic animated TV ad in Malaysia); his initiatives for clients include Dutch Lady Milk's "Susu & Sahur" which won an Effies Silver. His work on Montfort Sabah "Spoon" won a Pinnacle (the DDB global network's highest award); his copywriting for Wyeth corporate won Adfest Gold, and was awarded a Black Pencil & an "8+" by the Leo Burnett global network. But what made him happiest was that some moms actually asked doctors if they could take home those Wyeth posters from the walls of the clinics.

In 2019, "Always Remember" (a little film that Jovian wrote for the Asian Institute of Chartered Bankers) was suddenly chosen for screening at the International Conference on Financial Crime and Terrorism Financing - by the famously exiled trader Mr Kweku Adoboli, one of the main speakers at that conference.
Jovian Lee was on the Industry Advisory Panel for the Bachelor of Arts (Hons) in Advertising, Xiamen University Malaysia. He's also done sessions at Dasein Academy; The One Academy; UCSI University; Sunway University; Singapore's Ministry of Education PSA film workshop for lower secondary students; Universiti Malaya's Jabatan Media, KDU University Penang (now UOW Malaysia); and TAP IACT.
Beyond being a copy/content writer, Jovian Lee is also "ghostwriter" of seven books - . the Petronas Pengerang Integrated Complex coffee table book which includes films viewable via QR code ( .com/pic/coffeetablebook ); a private coffee table book for YTL's Pangkor Laut Estates (sections of the book was adapted as part of their website .com/ ); the coffee table book for the Asian Institute of Chartered Bankers aka AICB (which details the higher calling of bankers to always remember whose money it is ); Jovian was also the "channeller" of the memoirs of MAKNA's founder Dato' Farid Ariffin (published 2023); he was also copywriter of Malaysian photographer David Lok's open source guide book on training trainers to teach photography for groups with special needs . the blind (yes, the blind can also be accomplished photographers); plus two books on the late Yasmin Ahmad "Yasmin I Lup Chew", as well as "Yasmin How You Know

Jovian Lee's latest hobby

Jovian completed his Master's in Integrated Marketing Communications (IMC) in University Science Malaysia aka USM (a Malaysian public university) & graduated in 2023. This is surprisingly useful in his copywriting career. Learning to do research and IMC gives Jovian a depth that he never had despite working in adland from in Leo Burnett, Ogilvy & Mather, Naga DDB and Publicis Groupe.
What he learnt he now applies as a rejuvenated copywriter - at the tender age of 60+. And he also gives back to students - as a tutor for two subjects in the master's in IMC programme at University Science Malaysia. Mid 2025, Jovian Lee signed up to start on a part-time PhD with USM. (Admittedly, that could take forever to finish as Jovian continues having fun with freelance copywriting. Have any interesting projects that you might like to work on with him