About me
As Strategic Design Lead, I am responsible for driving design solutions that support self-serve systems and automation, directly contributing to cross-departmental projects that align with our strategic goals. My work centres on crafting efficient, user-centric digital experiences that are grounded in data insights, with a focus on improving customer engagement through scalable design systems. When the business defines new objectives or prepares to launch products, I'm the design lead brought in to advise on how the Creative Solutions team can deliver effectively.
In addition to leading key design initiatives, I foster a collaborative environment that encourages growth and knowledge sharing across the department.I manage a team of seven direct reports, including strategic and motion designers, and take a hands-on approach in guiding them to create solutions that not only meet aesthetic and functional requirements, but also support wider business outcomes. I stay attuned to emerging industry trends and leverage technical skills in necessary tools - such as AI - to drive innovation and elevate design standards across projects.
Skills
3D Animation, Advertising, AI, Brand / Logo Design, Branding, CAD, Communications, Creative Direction, Digital Marketing, Email Design, Industrial Design, Marketing, Photoshop, Presentation, UX/UI, Web Design